Real Estate Internet Marketing for Real Estate Professionals

12 ways to get 3 new deals in 45 days

2008-12-10T08:38:00.000-08:00

Who isn't looking for more business right now? Everyone, including all of us in real estate, is lookng for ways to help more people during this time of year and to make sure that 2009 is a better year than 2008. So how do you go about doing that?

First if you have something that was working for you keep doing that. By working I mean you have a system that generated at least 1 if not 2 closed sales each and every month. What else can you do? Well get some training in something that you want to do. Maybe that is marketing to FSBO's, maybe that is expired's, maybe that is getting started with REO's. Make sure that you get started today for the future.

We are hosting a free (can't beat the price) 2 hour training by real estate and marketing coach Todd Bates. He is coming in to Long Beach on December 11th for 2 hours of training.

For more details on this event go to:

www.3newDealsinLA.com

Do real estate scripts still work?

2008-08-04T13:05:00.000-07:00

Have you ever noticed how some agents are extremely polished while others reinvent the wheel each and every time they meet a client? The best agents use real estate scripts to help their client in the most effective manner.

So do real estate scripts really work? They do if you have the right scripts so you want to make sure that you have the ones that really work.

If you aren't sure whether you have scripts that will take your real estate business to the next level we have a free call coming up all about Buying Scripts.

We want you to convert 91.5% of the prospects you talk with to appointments. We have a free call coming up that you will want to attend if you are planning on working with any buyers in this or any real estate market.

The information of this call can be found at:

www.BuyerScriptsCall.com

This call is going to fill up fast so make sure that you visit for the information and call in to the number early to reserve your spot.

The call is going to take place Wednesday August 6th at 10:00 am PST.

Generate Massive Returns with Google Pay Per Click

2008-07-21T12:47:00.001-07:00

Original Post by Internet Real Estate Success. Pay Per Click advertising is one of the greatest ways to generate instant and targeted traffic to your website. This is a post that was written about pay per click advertising on Internet Real estate Success.

There is also a great pay per click report that is available for free over at free adwords report or at www.OnlineRealEstateSuccess.com/Adwords.

Would you trade $440.18 for $45,656? Now I ask this question in all seriousness. When my brother and I were at our last seminar that we were doing we asked everyone in the audience if they would trade $440 for $45,656.00. Guess what happened? You are right everyone raised their hand and said without a doubt they would do it. Of course who wouldn’t do it. Yet when real estate professionals are faced with whether to spend money or not on pay per click advertising they often decide it isn’t worth their time or their money to invest in that kind of advertising for a variety of reasons.

Many of those reasons are as follows:
Fear of failure
Fear of going broke
Fear of trying

Today I thought I would highlight a real example from a real estate pay per click campaign that my brother and I have been running for just over 14 months. Now to be honest the page that this ad has been directing to has generated over $96,893 in commissions from a single page in 14 months.
So let’s look at what the stats mean and talk about how you can create this for yourself. The screen shot is taken from a single Google Adgroup that my brother and I haveen running and it goes directly to a single page (not the home page). This page gives the user some very useful information and makes multiple calls to action to request the visitor to either register, call, or look at the MLS for more information. As you can see from the screen shot it has registered 55 conversions over that time frame and from the conversion tracking (done with Google’s conversion tool) you can see each lead costs $8. Now obviously every lead didn’t work but we did generate well over $45,000 in commissions from spending just slightly over $440! This is the beauty of pay per click. We controlled exactly what word, exactly what page they went to, and created a predictable result from it. You too can do this. I am not saying you should only do pay per click but you should make it a piece of your online marketing strategy. In fact you should do both SEO and Pay Per Click. Check out www.RealEstateSEOSystem.com and you will see how you can get an SEO System and a per per click system that you can use on your blog or your website.

Internet Lead Generation Seminar is coming to Corona

2008-07-08T09:21:00.000-07:00

Are you generating business from your website? Are you closing 6-8 transactions a month from your website a blog?

If you aren't then you need some help with your website or blog. You need to make sure that your site is optimized so that visitors feel obligated to use you, obligated to want your services, and want to help you.

If you have been frustrated about your ability to generate real estate leads from your website we are doing a seminar that is designed to take your website to the next level.

We have 8 hours of instruction on Internet Lead Generation coming to Corona, CA where you will learn how to take your website or blog to the next level.

This event is limited to real estate professionals who are prepared to learn for 8 hours. Do you want to be one of the few who will make it?

Go to www.OnlineRealEstateSuccess.com/Seminar to sign up and reserve your spot today. Besides 8 hours of instruction you also get 2 Cd's to help you handle those leads and a coursebook for reference later.

This course is filling up fast so make sure you reserve your spot early. The class is on July 23rd so you have time to mark your calendars but a limited amount of time to reserve your spot.

Once again go to www.OnlineRealEstateSuccess.com/Seminar today!

Bridges Brothers Tour the South Bay Area

2008-06-19T08:24:00.000-07:00

We are back on the road again and will be up in the San Jose and Santa Cruz area. Some might say that this sounds like a vacation but we are actually working. We are going to be going to 5 different Keller Williams Real Estate offices and giving our presentation on making your website or blog generate leads.

In today's market and any market really focusing on leads is the key to get out of any rut that you happen to be in. We are going to be starting our trip on the 25th of June in the wonderful town of Santa Cruz. You can catch us at that Keller Williams office at 10:00 am.

We will be finishing our tour on the 27th of June with an all day 8 hour course which you can attend for an investment of $99. We even give you two free CD's to help you convert those leads that you will be generating after the class.

To find out more about our schedule and to sign up go to www.InternetRealEstateSuccess.com.

Get the Answers to the Questions You have always had

2008-05-20T08:27:00.000-07:00

Have you just struggled with the Internet and generating any kind of leads that work? Have you ever thought to yourself that if you just had the answers then you would be willing to take action?

We have spent the last 5 years working through and solving the questions that real estate professionals have on Internet Marketing. In fact we decided to create one call, one event, one place that you can find out what you have been missing on your website.

Tune in to the live call on May 21st to hear how getting the answers can change the direction you are heading. After all you really only need the answers right?

Details for the call can be found at:

http://www.instantteleseminar.com/?eventid=2895510

This call is live and will take place tomorrow, May 21st at 2pm PST. Don't be late for the call and if you have a question you want to ask make sure to post it or ring in when we have the question period.

The Problems With Your Website Can Be Fixed

2008-05-19T10:03:00.000-07:00

der If you aren't generating at least 30 leads a month from your website and closing two sales a month from it you have a problem. The great part is you didn't create the problem you inherited it from the company you bought your website from. Even better your problems can be fixed and they can be fixed by you, easily, in as little as 30 minutes.

Aren't sure if this is the truth? I can't blame you but don't you think it would be worth 30 minutes of your time on a FREE conference call to find out? You will get to hear live a diagnosis of website that is just like yours and the best part is we will cover how they can be fixed.

Details for this call are at:

Information on the call can be found at: http://www.instantteleseminar.com/?eventid=2895510

The call will start on time at 2PM PST time on Wednesday. The only thing you have to lose by not listening is 2 transactions a month for the rest of the year!

Go directly to http://www.instantteleseminar.com/?eventid=2895510 and print out a reminder for the call.

5 Days Away From Success

2008-05-14T07:41:00.000-07:00

Have you ever thought that all you needed was just a few days and you would get everything done that you needed to? What if I told you that you could have a successful real estate blog if you committed a few minutes a day for the next 5 days? Now you have to be ready to do some work and you actually have to take some action but if you are ready for success then I have a free 5 Day course on blogging that you get you the answers that you need to be successful

Check out:

5 Day Real Estate Blogging Course

You will be surprised what you can learn in 5 Days and you will be able to conquer the world of real estate blogging. Don't wait sign-up now, after all you are only 5 Days away from success.

Live Website Tune-up Call on May 21st

2008-05-12T16:33:00.000-07:00

Have you seen how your website can really perform? On May 21st we are hosting a special live event where we will be doing one of our website tune-ups live for everyone to see. So the only question you have to ask yourself is this: "Where am I going to be at 2pm on May 21st 2008?" Your answer should be "listening to this call". The call is free and no sign-up is required. You will want to tune in and see what you need to do to be successful on the Internet.

If you just can't wait till the 21st of May or want your own private and FREE website tuneup call then you will want to visit www.OnlineRealEstateSuccess.com/WebsiteTuneup.

Information on the call can be found at: http://www.instantteleseminar.com/?eventid=2895510

The call is FREE and no sign-up is required. If you want to take a look at the website that we are going to be going over stay tuned for more information.

Generate Leads with Effective Real Estate Blogging

2008-05-09T13:00:00.000-07:00

If you missed the live call that we did today on effective real estate blogging then you will want to tune in to the recorded call. You will be surprised at what you can do if you know how much you need to blog, where you should blog, and what tools you need in order to succeed.

If you missed the call and want answers to the following questions:

How much you need to blog to be successful?
Where should you start your real estate blog?
What tools do you need to put on your blog?

This will be the call you need to listen to for success. Call details can be found at:

Effective Real Estate Blogging

Interview with Jim Cronin of Real Estate Tomato

4 Fears Preventing you from Succeeding Online

2008-04-22T12:42:00.000-07:00

As the number of professionals in the real estate industry shrinks, those that remain are looking for cost effective ways to reach the buyers and seller's that are out there and in need. Still, one of the biggest challenges I have seen for those in real estate is how they are supposed to tackle real estate lead generation online. Before we discuss how you can start generating leads from your real estate website or blog I thought it would be helpful to go over some of the challenges I have heard that are preventing people from even starting.

It's too difficult - Real estate websites and blogs used to be reserved for the technical, so this fear shouldn't stop anyone. Now, if you can use a word processor you can succeed online.
It's too expensive - Although I would recommend investing in advertising (like pay per click), if you don't want to invest anything but your time you can certainly blog to your hearts content for free with great tools like Blogger :)
It takes too long - With any advertising medium you are going to have to do some testing. There is no silver bullet that you can use that will enable you to start closing escrows in the next hour. It won't take long though with online advertising as you can see results in just hours!
I don't know where to start - This is probably the one that is the toughest to overcome. It can seem overwhelming to think about starting a new blog, website, or delve into online advertising. It is possible to succeed, sometimes you just need to be pointed in the right direction.

So how do you overcome these obstacles? One of the best steps is the fact that you are reading this post :) Starting to do research online can help you to easily see that you can do your own online real estate marketing in a cost effective manner. Just as your buyers and sellers are doing research online, you too can determine what you want to start with for your marketing efforts by researching online.

If you really want to take a bold step to start immediately succeeding, try the coaches at Online Real Estate Success. With an initial consultation and an in-depth manual you will be guided to success in less than 90 days which means more leads, more appointments, and more closings in less than 3 months!

To your success online.

Master Website Content Creation

2008-04-11T09:21:00.001-07:00

Creating content for your real estate website shouldn't be a chore. In fact if done correctly creating website content should not only be the greatest real estate lead generation task that you can do but it will be a critical part of your real estate internet marketing efforts.

James and I did a call with Christian Stefferud on using website content to effectively generate real estate leads. By effectively we always mean for the lowest possible cost. We want to make sure that you can generate real estate leads without breaking your bank account. This call is 30 minutes in length and is aboslutely free. There is no sign-up required for this call just listen to it and take the ideas, concepts, and plans and apply them to your own website and blog today for effective real estate lead generation.

The Secrets of Website Content Call

The hardest part of creating website content is to start. We want you to have as many real estate leads as possible so click the link above to hear the call that will change how you write content!

Don't just sell any listing sell your listing

2008-04-09T07:30:00.000-07:00

What is the next best thing to selling a piece of property? I would say selling one of your listings to one of the buyers you have been working hard for to find a property that meets their criteria. People don't understand how much work it takes to sell a property and to help buyers find just the right property. Real estate professionals need efficient and effective strategies to help buyers and sellers accomplish their goals.

So how do you generate more real estate leads for buyers and sellers? Well normally we would go into blogging or websites but there is a great new piece of technology that will allow you to communicate with both buyers and sellers whether you have a website or not.

There is a call today, Wednesday at 9:30 am on "How to Sell Your Listings". This will teach you how to generate real estate leads that will work for you today not next year. Hear the tricks and tips it takes to succeed in today's real estate market.

Learn how to generate as many real estate leads as you want without breaking your bank account!

Details of the call are at:

http://instantteleseminar.com/?eventid=2441091

Get the Help you need on Free Teleseminars

2008-04-08T07:59:00.000-07:00

Teleseminars and Webinars aren't new by any means, but it can be hard to find ones that solve your problem today, or where you have the opportunity to get your questions answered so you can start improving.

We developed Teleseminars where you could learn practical information that can help you immediately impact your real estate business today. Over 80% of our real estate business comes from internet marketing and we are helping people across the country to get in front of those buyers and sellers that are online.

What topics have we covered?

Our upcoming call on April 9th will focus on helping you to find buyers for your listings. As many agents have listings, but can't find a buyer, we thought this would be helpful. We will share a new tool that has more leads coming in allowing you to sell your listings!

To your continued success online.

Is Google Adwords really too expensive fo real estate?

2008-04-01T08:48:00.000-07:00

As we have been out teaching real estate agents how to market their websites online a common fear has been occuring. It's not one that I originally anticipated a we have been using it for years and found it very economical to use. The fear is:

“I don't want to use Google Adwords because it's too expensive.”

This just blew me away. These were the very same individuals who would spend $500 sending out flyers to their neighborhood and in the same month spend $550 for a full page magazine ad, but they were telling me that Google Adwords was too expensive? I was just blown away at the perception that advertising online would be too expensive. So to help everyone reading to see that it isn't too expensive to advertise online, here are some tips to help break down those fears and get you started with success online.

Keyword Research - Most people think it is expensive because they don't do enough research into the words in their area. If you try to advertise in position #1 with "my area real estate" and leave your budget wide open then yes it will be expensive. Take the time to research, using tools like WordTracker, so you can find out as many words as possible so you don't have to bid on the most expensive ones.
Set a Budget! - Can't say this one enough. Set a budget that you are comfortable with. Know that you if you put $10/day Google will allow you to spend it! You could start small at just $1/day if you want and it really does work. We started our ads with just $50 a month so we could get the hang of it. That's alot cheaper than a magazine ad :).
Don't direct ads to your home page - Your ads should be focused and the page they point to should be focused on what your ad was about. Directing ads to your home page is a waste of money! Take the time to create landing pages for each ad if you can and watch your leads soar.

Taking the time to cover just these 3 tips will help you to see that using Google Adwords for your real estate pay per click can be an extremely cost effective way to generate leads for your business. If you want more help getting started we created a FREE report on how to get going for your Google Adwords for real estate at our website at Online Real Estate Success.

Balanced real estate internet marketing - top 4 tips!

2008-03-26T12:29:00.000-07:00

One of the most common questions we receive is "where do I start for marketing real estate online?". Besides the general learning curve associated with learning how to do online marketing, I think most real estate agents just don't know what is entailed creating an online presence and marketing it. I thought it would be helpful to point out some of what is entailed if you want a balanced attach to real estate internet marketing.

Real Estate Website - Sound obvious? Well over 30% of real estate professionals still don't have a website and of the other ~70% that do, most of them do nothing to maxmize traffic to their website. A website can help demonstrate your expertise in an area and you can get it jump started with paid ads. A great company that many of our clients have used is Diverse Solutions.
Paid Ads - Yes, pay to play! Paying for ads using Google Adwords or Yahoo Search is a great way to make people aware of your website.
Real Estate Blog - Having a Blog requires diligence in keeping it up to date, but it can provide huge dividends down the road. There are some great free Blog sites like Blogger, Wordpress and others.
Real Estate SEO - Knowing how to succeed in the search engines is very doable, it just takes a little bit of time and some good efforts towards creating good real estate website content. Learning how to write powerful content is relatively easy because you already have the expertise because you know your area!

Tackling just these 4 items of real estate internet marketing will have you go far beyond your competition. Take it in small steps by just starting one project at a time. Don't try to start a blog an a website at the same time because it can seem overwhelming. To your success online!

Focus on Real Estate Not Technology

2008-03-25T07:52:00.000-07:00

This blog is about real estate technology but I find that many agents get caught up in diong technology for technology sake. They look for the next gadget or gizmo that will help them. Now I am the first to say you want to experiment and try new things to gain that competitive edge. Make sure though that what you are trying has legitimate merits for real estate. Some items you should consider prior to purchasing the latest technology piece.

Will it generate leads - if it is meant to directly generate leads it very well could be worth a try.
Does it have a low cost and a high return - this is always a good thing.
Can you get out of your contract easily - If you have to commit for 3 years I would be wary

I found a great new product that generates leads affordably for those listings that are out there and you can cancel at anytime. Check out www.OnlineRealEstateSuccess/TextmyMLS . This is the future of lead generation for listings.

Generate Instant Real Estate Business with Google

2008-03-20T08:42:00.000-07:00

Do you need or want more business? Do you want business that can close in the next 30 or 60 days? This business is out there and in fact they are searching on Google. We have a FREE call today on the subject of how to use Google to generate instant business. This will be an action packed 39 minute call that will give you the answers you need today in order to get business. The only thing you have to ask yourself is "Is 39 minutes of my time worth 1 real estate sale?"

You can find the details of this call at:
www.OnlineRealEstateSuccess.com/Teleseminar

Master Real Estate Pay Per Click

2008-03-15T12:32:00.000-07:00

Real estate pay per click is the process of taking ads on the Google, Yahoo, or Microsoft(MSN) network. The great part about these ads is you do not pay for them until a user decides to click on your ad.

There are some great reasons that you would want to do real estate pay per click advertising.

You want instant traffic to your website
You want very targeted and serious traffic to your website
You have a budget and you want to make sure that you always stick to it on a daily budget
You like to judge your results easily and see how people are interacting with your website.

It is important to know that many say you need to higher a professional company to perform pay per click advertising for you. I would recommend that you do the work yourself as it only takes a few minutes a week once you get it set-up the first time. Google has some great tutorials and there are plenty of resources available that allow you to get up to speed on what you need to do quickly.

There are some great real estate pay per click resources at:

http://www.onlinerealestatesuccess.com/resources.shtml - there are free resources and recommendation of books.
Complete Guide to Google for Real Estate Professionals - this is a great kit that allows you to get up to speed on Google AdWords quickly and is geared for real estate professionals.

Are all real estate websites really the same?

2008-03-05T21:26:00.000-08:00

I heard another agent mention that "it doesn't matter what you do for a website, because all of the websites can offer the MLS". I thought this was an interesting concept, but sadly misguided. The real difference in a real estate website is the content that it offers. The content that you provivde is what separates your website from the 1000's of other websites in your market.

Creating content doesn't have to be complicated. In fact, it's probably the easiest because it is based off of the information that you already know. I am always amazed at the fear that agents have about starting to create content because it really is just writing down the information that they already have in their heads!

Some items to write about when creating your real estate website content are:

Neighborhood Boundaries - Not everyone knows what boundaries make up the neighborhoods. Define the neighborhood and what types of homes exist in the neighborhood.
Architecture Styles - There may be a dominant type of architecture, like Craftsman homes, in a particular area. Write about these and put some great pictures up.
Turnover - Discuss what the traditional turnover in the area is. This can create a sense of urgency if turnover is low. :)

Creating real estate website content that is informational and has calls to action will help you to turn visitors into contacts! Following a simple guide like the Complete Guide to Writing Successful Content will help you to dominate your market and create as many leads as you.

Real Estate Pay Per Click Works If....

2008-03-03T22:19:00.000-08:00

you actually use it correctly!

I have found that many real estate professionals state that using pay per click advertising is not effective. Here are a few of the excuses that I have heard (and maybe you have to)

It's too expensive
My competitors will just click my ads
It won't help you get any "good" leads
I don't understand it
SEO is better anyway so why bother

Ok, so let's breakdown some of these misunderstandings. If you decide not to implement real estate pay per click after this post, then you might want to consider going back to cold-calling. :)

It's too expensive - Really? I have found that depending on your market you can drive focused traffic to your website for $50/mo or less! Now, it takes just a litte bit of understanding to find some value oriented keywords, but it's not difficult. Taking the time to choose the right words and then right good ads will have cheap traffic to your website in no time. Besides, who isn't willing to trade $50 for a $6,000 (or more) commission?
My Competitors will just click my ads - Ok, my first comment is this, if your competitors are that lame that they can click on ads then they probably aren't competition! That being said Google and Yahoo have complex algorithms that enable them to determine click fraud. Everything from determining that the same IP address is clicking to the time that "person" stays on the landing page is taken into consideration. So, don't worry!
It won't help you get any good leads - Ah, the "good" lead vs. "bad" lead debate. Leads, are leads, are leads! You might have 100 people through an open house and not 1 buy the house, but heaven forbid 100 visitors come to your website and none of them buy. Leads are as good as you envision them and with the right process to work them you will be closing deals in no time.
I don't understand it - Now this one I can sympathize with. Both Google and Yahoo have put in some excellent wizards to help get you started. In addition to our real estate internet coaching, we even put up a FREE report on real estate pay per click.
SEO is better so why bother - I am a firm believer in achieving organic results. Now, even the best SEO people in the country can't deliver traffic based off of a particular keyword in under an hour, but you can with pay per click! Furthermore statistics show a visitor is 30% more likely to click your organic link if they also see a paid ad with the same web address.

So, real estate pay per click really isn't that bad after all. It can help you to quickly achieve results and test new pages to see if they will achieve the conversion rates you envisioned. To your success online.

Make Money from your Real Estate Website

2008-03-01T08:21:00.000-08:00

Creating real estate content for your website visitors is a sure way to increase your results in the search engines and turn visitors into contacts. But, how do we make money from our visitors if they don't contact us?

Don't worry, I am not encouraging you to go track down advertisers to support your website. Just as you can advertise through Google using pay per click advertising, you can also place their ads on your website! This product is called Google Adsense and will allow you to easily place ads throughout your website.

Here are just 3 of the highlights of using Google Adsense on your website:

It's FREE to sign up!
Only ads that are relevant to your content are displayed
You get paid each and every month!

Since you invest the time into creating and maintaining your real estate website you might as well get the benefits of extra revenue. Many of our coaching clients receive enough each month to pay for their website and more. It isn't uncommon to make $150-$300 a month!

Quality Content is what Google is Looking For

2008-02-29T18:34:00.000-08:00

Having a successful real estate website certainly entails having high quality content for your website. Creating content for your real estate website doesn't have to be difficult. I always recommend to real estate professionals that they can take the approach of writing a book report in 5th grade. So what do I mean by that? Here are some simple rules to follow when creating real estate website content:

Keep it short - No need to write a novel. Anywhere from 350-450 words will do just fine.
Keep it simple - Writing your content at a 5th grade level allows you to reach a broader audience. Newspapers keep it this simple and it certainly plays true on your website as well.
Pictures - They engage the visitor and they take up space on the page making your content look even richer :)
Write for your visitors! - You aren't writing these pages for the search engines, you are creating them for people who will visit your website. Keep this in mind and it will help you to avoid concentrating on keywords.

Google provies a wonderful section in the webmaster tools to help you understand more about what quality means to them. If you want to master creating real estate website content quickly then try the complete system at OnlineRealEstateSuccess.com

Use Blogging to Generate Business

2008-02-26T08:27:00.000-08:00

Blogging has been all the rage for the last several years and there are several real estate professionals mentioned in a few magazines that say how great it is. Now blogging is great but Realtors and their partners need to do it correctly. Blogging is not a place to shout from the rooftops on what award that you won but it is about your expertise and about the knowledge that you give to your clients when you meet them.

Real Estate Blogging can be used to dominate your local market. It is not only a great farm tool but a great lead generator if done correctly.

While you are providing everyone with great content make sure you give them opportunities to use you. Make sure they can get more information about their property and the local market through tools.

Real Estate Blogging is here to stay but make sure that you get started delivering content today.

Check out a great and affordable blogging system at http://www.onlinerealestatesuccess.com/products_category_success_guides_blog_system.shtml

This system will have you up and running and make sure that your blog generates leads.

FREE Internet Marketing Seminar For Real Estate Professionals

2008-02-25T05:57:00.000-08:00

Occasionally we are asked to set-up a seminar where we go over how all those involved in real estate can improve their websites and their online marketing efforts. Now when we say all those in real estate we literally mean anyone who has anything to do with real estate. So if you are occupation is one of the following:

Real Estate Agent
Lender or Broker of Loans
Escrow Officer
Title Officer
Home Inspector
Termite Company or Inspector

If you work in real estate and will be in Orange County, CA on February 27th you will want to attend our Free Internet Marketing Seminar from 2-3:30 in Anaheim, CA. The seminar is FREE you just have to register ahead of time so we can make sure to have enough materials ready for everyone. You can register at
www.OnlineRealEstateSuccess.com/FreeSeminar
We look forward to having you there and helping you improve your Internet Marketing.