Are all real estate websites really the same?

I heard another agent mention that "it doesn't matter what you do for a website, because all of the websites can offer the MLS". I thought this was an interesting concept, but sadly misguided. The real difference in a real estate website is the content that it offers. The content that you provivde is what separates your website from the 1000's of other websites in your market.

Creating content doesn't have to be complicated. In fact, it's probably the easiest because it is based off of the information that you already know. I am always amazed at the fear that agents have about starting to create content because it really is just writing down the information that they already have in their heads!

Some items to write about when creating your real estate website content are:

• Neighborhood Boundaries - Not everyone knows what boundaries make up the neighborhoods. Define the neighborhood and what types of homes exist in the neighborhood.
• Architecture Styles - There may be a dominant type of architecture, like Craftsman homes, in a particular area. Write about these and put some great pictures up.
• Turnover - Discuss what the traditional turnover in the area is. This can create a sense of urgency if turnover is low. :)

Creating real estate website content that is informational and has calls to action will help you to turn visitors into contacts! Following a simple guide like the Complete Guide to Writing Successful Content will help you to dominate your market and create as many leads as you.