Writing content for your real estate website is one of the easiest ways to improve your results in the search engines. Many companies, like Diverse Solutions who provides hosting for real estate websites, understand this and even offer this as a service. As the services can charge upwards of $250 a page, I thought it would be helpful to mention some tips so you can create your own content!
Before diving into the tips, I wanted to mention something very important. The mindset of creating content for your website will determine your success. I want you to think that each page is as easy to create as a simple 1 page book report that you completed in 5th grade :). It really is that simple! Now that you know the mindset, let's get into the tips to creating real estate website content.
- Keep the pages short and sweet! - A page for your website need only be 300-450 words to have great impact.
- Use Pictures - After all people are purchasing a home :), enable them to see what homes in the area look like. Take at least 2 pictures to put up on the page.
- Call to Action - Give the user a reason to contact you and make it easy.
- Links to other pages in your site - the page they landed on might not be the page that is right. Link to other quality pages within your website.
- Power Page Titles - Keep them reading the page with a great title at the begining of your page.
Following these simple rules will help you to write content that dominates the search engines and causes visitors to become contacts! If you want more help writing real estate web content try our Complete Guide to Writing Successful Content which gives you a 20 point website checklist and you get the FREE Succeed Online CD.
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